Breast Cancer Ad

This is a great and pointed TV advertisement from the news.scotsman.com that aired on Sept 5th in Scotland.

The TV ad reads "Elaine C Smith fronts 'shock' cancer campaign". The ad also says that it is a "World's First", because the actress Actress Elaine C. Smith who lost her mother to breast cancer promoted this bold and refreshing campaign.


Wow, finally someone (organization) who wasn't afraid to "offend" the fragile sensitivities of a segment of the population.

This is a £30 million Scottish Government effort to increase the number of early cancer detection in that country.

Scotland's Health Secretary  Nicola Sturgeon said that the promotion was intended to be “hard-hitting” to ensure the health message was heard. “This is ground-breaking and hard-hitting.

I'm glad that organizations and governments such as these, are taking bold steps to prevent and cure this mortal decease.

Kudos to Scotland!